Natsuyo Lipschutz
Would you love to start 2021 with a killer presentation that your audience will respond to? One that keeps your audience engaged from the moment you start speaking and gets them to buy into/from you? “The Art of Persuasive Speaking in Global Business” online course is a step-by-step strategy to support you through the process…
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Virtual meetings and presentations have become the norm, for the time being at least. Many global leaders who were once delivered polished speeches to a live audience are struggling to pivot their delivery to an online audience. I’m sharing my top Dos and Don’ts to help you present effectively to a virtual audience. DO:…
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With today’s increasing globalization in business, many leaders find themselves working with – and communicating with – multicultural teams. Having effective cross-cultural communication skills is paramount in creating and delivering a clear, persuasive message that is understood and acted upon by everyone who hears it. A presentation that works brilliantly in the US, may not…
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Ethos is a Greek word meaning “custom,” “habit,” or “character.” It’s one of the key elements of a great speech, including logos and pathos and is essentially about establishing trust with your audience. The great philosopher Aristotle said that people are more likely to believe someone who has a good character. He believed that we…
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When former Georgia Democratic gubernatorial candidate Stacey Abrams delivered the Democratic response to President Donald Trump’s 2019 State of the Union address, she used one powerful tool throughout her speech – storytelling. In case you are not too familiar with Stacey Abrams, she is the 2018 Democratic gubernatorial candidate, and after losing Georgia governor’s race…
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Presidential election 2020 is a real nail-biter. As we near the end of the race, I have been looking back at some memorable concession speeches in the past elections. Concession speech is one of the most challenging speeches one could give. Not only do you have to publicly admit your loss, you are addressing audience…
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Have you ever listened to a speech or presentation and thought… What exactly is the point they’re trying to make? So what? How did he/she come to that conclusion? In all of these cases, the speaker probably lacked logos. Logos is a Greek word which derives from the English word, logic. Logos is part of…
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Business storytelling is THE most powerful skill that CEOs and leaders can use to influence, teach, and inspire. And I’m not just talking about applying it to give speeches or make presentations. Business storytelling is incredibly effectively for whenever leaders have something important they need to communicate. Whether it’s making a sale, persuading your people…
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Persuasion is perhaps one of the most misunderstood words in business culture. People think it’s all about manipulation, force, lack of choice, or inducement, when actually persuasion is about influence. It’s the process of creating, reinforcing, or changing people’s beliefs or actions and this can be done when you apply effective persuasive communication techniques that…
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I happened to bump into Xavier – an MBA classmate from NYU Stern a few months back when we both got stuck in the rain whilst trying to hail down a taxi. It was rush hour (and raining!) never a good combination, but as fate would have it, Xavier was on the very same sidewalk…
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