Natsuyo Lipschutz

Why logic is critical to your business presentation skills

By Natsuyo Lipschutz / October 29, 2020 /

Have you ever listened to a speech or presentation and thought… What exactly is the point they’re trying to make? So what? How did he/she come to that conclusion? In all of these cases, the speaker probably lacked logos. Logos is a Greek word which derives from the English word, logic. Logos is part of…

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business storytelling

Using the power of Business Storytelling as a strategic influencing tool

By Natsuyo Lipschutz / October 21, 2020 /

Business storytelling is THE most powerful skill that CEOs and leaders can use to influence, teach, and inspire. And I’m not just talking about applying it to give speeches or make presentations. Business storytelling is incredibly effectively for whenever leaders have something important they need to communicate. Whether it’s making a sale, persuading your people…

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persuasive communication techniques

Persuasive Communication Techniques for Global Leaders

By Natsuyo Lipschutz / October 15, 2020 /

Persuasion is perhaps one of the most misunderstood words in business culture. People think it’s all about manipulation, force, lack of choice, or inducement, when actually persuasion is about influence. It’s the process of creating, reinforcing, or changing people’s beliefs or actions and this can be done when you apply effective persuasive communication techniques that…

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preparing for a pitch presentation

Preparing for a pitch presentation: A true story that won my client a multi-million dollar deal

By Natsuyo Lipschutz / October 9, 2020 /

I happened to bump into Xavier – an MBA classmate from NYU Stern a few months back when we both got stuck in the rain whilst trying to hail down a taxi. It was rush hour (and raining!) never a good combination, but as fate would have it, Xavier was on the very same sidewalk…

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Adapting presentation for online audience

Adapting your presentation for an online audience

By Natsuyo Lipschutz / October 1, 2020 /

So much of our lives have changed over the last 6 months, including how we have to deliver presentations … for the time being, at least.  If you’re due to deliver a presentation to a large audience over the next few months, there’s a good chance you’ll be asked to deliver it online. So you…

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business storytelling

How to use Business Storytelling to Persuade and Influence

By Natsuyo Lipschutz / September 23, 2020 /

Picture the scene … You need to give a killer presentation next month; pitching a major proposal to your company’s shareholders. It’s a tough, discerning audience and you really want to make an impact. You know the message you WANT to give, but it’s only going to have the outcome that you want if you…

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storytelling techniques for business

Storytelling techniques for business to inspire a cross-cultural audience

By Natsuyo Lipschutz / September 16, 2020 /

If you are presenting to a cross-cultural audience and need your message to poke them right between the eyes so that they sit up, listen and then take action, you need to tell interesting stories. In a multi-cultural business, stories are what connects us; giving meaning to our messages and creating a strong emotional bond…

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Diversity in the workplace

5 ways to improve diversity in the workplace

By Natsuyo Lipschutz / September 9, 2020 /

Having lived and worked in many unique places around the world and having directly interacted with an even broader range of leaders from all sorts of distinctive backgrounds and worldviews, I’ve witnessed first-hand companies that make big promises when it comes to creating a diverse culture, but when it comes to demonstrating an authentic commitment…

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natsuyo lipschutz

How to create stories that sell

By Natsuyo Lipschutz / August 25, 2020 /

How to create stories that sell Storytelling has become a must-have leadership skill. It gives you the power to change opinion and behaviour, to persuade and motivate and connect your people with your vision. Leaders who have sharpened their storytelling skills are able to better engage employees, recruit better, create distinct competitive positioning, have a…

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michelle obama

Michelle Obama’s Keynote at DNC 2020. A perfect balance of Logos, Pathos, and Ethos.

By Natsuyo Lipschutz / August 24, 2020 /

A perfect balance of Logos, Pathos, and Ethos. Former first lady Michelle Obama delivered a powerful keynote address on the first night of the Democratic National Convention last week. Here, award-winning keynote presenter and coach, Natsuyo Lipschutz gives a candid analysis of her speech to find out what made it so emotionally appealing. 1.Memorable phrases…

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