Business Storytelling

Rejuvenate your persuasive communication skills following the pandemic

By Natsuyo Lipschutz / March 25, 2021 /

We have now endured more than 12 months of this (your favorite adjective here) pandemic, and like you, I’ve been surprised at how accustomed I’ve become to digital communication. Video chat has dominated our work and social lives for more than a year now, and since many of us are cut off from normal social…

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What does it really mean to communicate authentically?

By Natsuyo Lipschutz / March 10, 2021 /

Have you ever been told “Just be your authentic self, and you’ll be fine?” Huh? What does it even mean? The word ‘authentic’ has become so overused that it’s starting to lose its real context and value. Let’s look at the definition of “Authentic”   Adjective Of undisputed origin and not a copy; genuine. Authenticity…

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Stacey Abrams Storytelling speech

How Stacey Abrams’ speech uses the power of Storytelling

By Natsuyo Lipschutz / November 10, 2020 /

When former Georgia Democratic gubernatorial candidate Stacey Abrams delivered the Democratic response to President Donald Trump’s 2019 State of the Union address, she used one powerful tool throughout her speech – storytelling. In case you are not too familiar with Stacey Abrams, she is the 2018 Democratic gubernatorial candidate, and after losing Georgia governor’s race…

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business storytelling

Using the power of Business Storytelling as a strategic influencing tool

By Natsuyo Lipschutz / October 21, 2020 /

Business storytelling is THE most powerful skill that CEOs and leaders can use to influence, teach, and inspire. And I’m not just talking about applying it to give speeches or make presentations. Business storytelling is incredibly effectively for whenever leaders have something important they need to communicate. Whether it’s making a sale, persuading your people…

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business storytelling

How to use Business Storytelling to Persuade and Influence

By Natsuyo Lipschutz / September 23, 2020 /

Picture the scene … You need to give a killer presentation next month; pitching a major proposal to your company’s shareholders. It’s a tough, discerning audience and you really want to make an impact. You know the message you WANT to give, but it’s only going to have the outcome that you want if you…

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