Strategy Development, New York
In the face of today’s competitive pressures, shifting market dynamics and ever-increasing customer expectations, leaders are under increasing pressure to drive growth and deliver strong results. Without a well-crafted strategy in place and a clear communication plan, it is harder to maintain competitive advantage and your people pursue goals in different directions.
Using thorough market research and analysis Natsuyo helps leaders sharpen their decision making and recommend the right strategy that will deliver sustainable business growth. With communication being such an important driver of strategic success, Natsuyo also assists leaders with an effective communication plan to ensure information is being disseminated effectively at all levels.
If your organization is facing structural changes, assessing investment opportunities, or developing strategic partnerships, Natsuyo provides an outside, unbiased view – backed with over two decades of management consulting – to create the best strategy and forge a clear path forward.
Defining a healthy organizational culture
Acting as a ‘cultural translator’, Natsuyo works collaboratively with senior leaders to develop a healthy organizational culture that is aligned with the strategic direction of the business, giving a sense of clarity and a mission that guides meaningful actions.
Effective leadership and communication are at the heart of strategic change. With communication being such a prominent driver of strategic success, Natsuyo works with leaders to deliver timely, consistent and persuasive messages that generate the engagement, commitment and future performance of all employees.
“We are the US headquarters of a global chemical company. We established a new business unit within our organization, and we needed a high level strategy. We had a product we wanted to promote through this business unit, but we needed to carefully determine how to generate added value, where our competitive advantage is, which market to go after with this product, what new applications have potential, how to promote our product through what channel, whether collaboration or partnership with other companies would make sense….etc. Natsuyo conducted a wide and deep market research, analysed vast amount of qualitative and quantitative data, and drilled down on a strategic direction we should take. The strategy helped us grow our business in the US. We are now onto another project with Natsuyo to develop a long-term strategy.”
a global chemical company
“I needed to restructure my entire training programs, train other master trainers, and market my program differently. I met with Natsuyo every other week over Zoom for 6 months, and I am now confident that I can achieve my goal within the timeline I want. Natsuyo has a special ability to organize and analyse messy information, extract important and relevant information, while facilitating me to think creatively.”